by Leslie Field, Ph.D. and Shalini Venkatesh, Ph.D.
SmallTech Consulting, LLC
At a recent seminar sponsored by the IEEE SFBA Nanotechnology Council (March 16th, 2010), Rashmi Rao, a Senior R&D Engineer at Qualcomm MEMS Technologies, gave a well-received talk titled, “From Butterfly Wings to Energy Efficient Displays”. The industry's first mobile display based on interferometric modulation (or IMOD: a reflective display technology that uses MEMS structures), Qualcomms’s displays offer low power consumption and superb viewing quality in a variety of ambient lighting conditions (including even in bright sunlight). These displays have been hailed as a game changer that is poised to revolutionize mobile devices and e-readers.