by Ray Zinn
Founder and CEO, Micrel
Intuition is perceived to be second sight, clairvoyance, the supposed ability to perceive future or distant events. It is a word tossed about too casually in Silicon Valley, as though we manufacture mediums, not microchips. Entrepreneurial intuition does exist, but it isn't magical. It is driven by the relentless observation of everything. It is how I came to conceive of a product that is now a standard part of the silicon chip-making industry and sell it to Texas Instruments before I ever wrote an engineering specification for it. It also led me to start Micrel because the entrepreneurial drive made me an ill-fitting cog in the machinery of slower-thinking companies.