As the MEMS and sensors industry is facing commoditization pressures, many device makers are having trouble differentiating their products in the marketplace. How can companies better stand out from the competition by understanding how consumers rely on the sensors they produce? And, from there, how can they produce sensors that are more than just a feature in the overall system or device? To address these questions, we recently spoke with Dr. Kaigham (“Ken”) Gabriel who has a distinguished track record of success across the public and private sectors in our industry. Dr. Gabriel was the co-founder of MEMS startup company Akustica which shipped 6 million MEMS microphones before being acquired by Bosch. He has also held the roles of Deputy Director and Acting Director at DARPA, as well as Deputy Director of the Advanced Technology and Projects (ATAP) Group at Google. He is currently the President and CEO of Draper Laboratory.